To combat the Texas heat, the Texas Rangers have developed a new, state-of-the-art ballpark, Globe Life Field. The retractable roof allows for climate control, allowing the temperature to remain at a consistent 72 degrees Fahrenheit for all games. To inform travelers and residents, the Texas Rangers teamed up with JCDecaux to entice people touching down in Dallas to come out to a ballgame!
Just a short distance from the new Globe Life Field, Dallas/Fort Worth International Airport provides a great centralized location to reach the community and inform residents, along with visitors, about exciting games.
Advertising on DFW’s full-motion digital arrival screens, the major baseball team promotes their new high-tech ballpark while sharing upcoming opponents and game time schedules. Showcasing in the baggage claim area, the Texas Rangers greet passengers as they enter Dallas and leave a long-lasting impression.