Our latest digital bus shelter in front of Louis Vuitton’s flagship store on 57th Street marks a new era for premium brands looking to elevate perceived value and drive consumer action.
Louis Vuitton, NYC Fifth Avenue Digital Bus Shelter
As shoppers approach the grand entrance of Louis Vuitton’s newly opened, temporary landmark store on East 57th Street, they will now be greeted by one of the city’s largest eye level digital screens. We are excited to announce the latest addition to our 57th Street media corridor and larger luxury-focused OOH network in Midtown.
This bus shelter is just part of a much larger enhancement initiative from JCDecaux which included new digital screens along Fifth Avenue, in the heart of SoHo and the Meatpacking District, and the introduction of two brand new digital networks on 57th Street and Madison Avenue.
Meanwhile outside New York, we’ve introduced new digital screens throughout Chicago’s affluent Northside neighborhoods including the glitzy Magnificent Mile® as well as San Francisco’s first digital advertising kiosks surrounding Market Street and the Union Square shopping district.
Unlike other media formats, JCDecaux street furniture advertising allows brands to hold prominent, physical space in the same prestigious environments as their storefronts.
Consumer survey results from The Harris Poll indicate that 66% of adults say OOH ads placed in iconic or high traffic locations would prompt them to act, and nearly half say these types of OOH ads generate higher interest in a brand or product than other types of advertising.
By doubling down on our media coverage within these key corridors and neighborhoods, we are also creating an opportunity for brand immersion where viewers are highly likely to be exposed to JCDecaux advertising at several touchpoints; an analysis using mobile signal data from Placer.ai during last year’s bustling holiday season found that half of 57th Street visitors and a third of Madison Avenue visitors also shopped on Fifth Avenue.
We’re proud to offer our brand partners an exclusive opportunity to blanket the nation’s most renowned shopping destinations through a comprehensive network of digital street level advertising space.
