Advent Health is leveraging our OOH inventory in one of the busiest markets in the country.
Advent Health, the official health provider of Disney World, is making its mark on the bustling Orlando International Airport (MCO). They are strategically targeting the millions of travelers who visit popular tourist destinations like Disney World. By placing their ads in MCO, Advent Health ensures that they will be top of mind for travelers who may require medical assistance during their stay, offering a sense of security and familiarity in times of need.
Trust is a critical factor in advertising, and out-of-home (OOH) advertising stands out as the most trusted medium. According to recent statistics, 58% of Americans consider OOH to be the most trustworthy, helping brands break through the noise of oversaturated digital formats and create a more impactful ad experience. A study from the OAAA and the Harris Poll found that 78% of Gen Z, 74% of millennials, and 72% of urban residents in large cities have recently noticed an OOH healthcare ad, an overall increase of 58% among adult consumers. Additionally, over three-quarters (76%) of consumers who recently noticed OOH healthcare ads were prompted to take action.
Given the importance of trust in healthcare branding, it's vital for providers like Advent Health to establish and maintain a trustworthy reputation. By leveraging the power of OOH advertising, healthcare providers can effectively communicate their commitment to quality care and gain the trust of potential patients. The fact that OOH is a trusted medium, constantly visible in the public eye, further reinforces its trustworthiness. People are more likely to trust information they encounter repeatedly in their daily lives, and OOH advertising offers that level of exposure and credibility.
Leveraging JCDecaux's airport advertising opportunities, hospitals like Advent Health can showcase their presence in top DMAs across the country, where some of the largest hospitals are located. Currently, MCO is experiencing a surge in passenger traffic, with last months’ PAX up 13% from last year. This campaign not only showcases the versatility of OOH advertising for different industries but also underlines the significance of strategic placement in high-traffic locations to build brand recognition.
The placement of these ads near the baggage claim area at MCO is a well-thought-out strategy. Families who visit baggage claim to collect their luggage are more likely to be headed to popular tourist destinations such as Disney. By targeting this audience, Advent Health effectively ensures that its message reaches the right people, fostering trust and recognition while capitalizing on the unique benefits of OOH advertising.