Morgan and Morgan have partnered with JCDecaux Airport to deliver an impressive and creative campaign!
Morgan and Morgan, the nation’s largest personal-injury law firm, has partnered with JCDecaux to reach travelers at one of the busiest airports in the country. Our airport wide prestige digital network screens provide Morgan and Morgan with the ability to reach the 14 million passengers expected to pass through LAX during this period. By strategically placing their ads in high-traffic locations, Morgan and Morgan is poised to be top of mind for millions of potential clients!
As a top-ranked law firm, Morgan and Morgan needed to be highly selective when it came to choosing the right advertising platform to inform consumers that they’re now operating nation-wide. LAX, with its brand-safe environment and located in one of their fastest-growing markets, was the ideal choice to complement their billboard campaign across the Los Angeles market.
Morgan and Morgan's creative team developed two witty and funny ad creatives that are designed to stand out and catch the attention of passersby. The use of humor in out-of-home advertising is a proven effective tool, and Morgan and Morgan is well-equipped to leverage it to build brand love and increase the company's ROI. It helps to cut through the surrounding noise making the ad more memorable and contextually relevant, and thus more relatable.
Law firms are not regular advertisers at JCDecaux Airports, and Morgan and Morgan have set a benchmark by demonstrating how to integrate this medium into their communication strategy. Running alongside some of the most iconic brands in one of the world's busiest airports, Morgan and Morgan's brand has been elevated above the competition.