At one of MIA’s busiest terminals, a popular Mexican restaurant in the heart of the city is reaching hungry travelers with JCDecaux DOOH.
JCDecaux out-of-home media at Miami International Airport is helping Tacology engage potential customers and drive traffic to their storefronts within the city center.
A recent study from Nielsen reports that 20% of the consumers that noticed directional OOH ads subsequently visited the business being advertised. It’s this ability to drive necessary action that draws advertisers like Tacology to out-of-home.
Other insights from OAAA show that of the 77% of consumers in cities of 1M+ population that have recently engaged with an OOH ad, 39% made a physical in-store purchase.
The brightly lit screens that make up our Prestige Digital Network reach hyper-aware, on-the-move locals and visitors with contextually relevant brand messaging and mouthwatering mealtime inspiration that can drive traffic to destinations beyond the terminal.
Meanwhile, the inherent flexibility of this digital network allows Tacology to maximize their ad dollars with a Thursday to Monday activation that reaches the approximate two-thirds of summer travelers who opt for more shorter escapades over a long weekend, according to Deloitte.
As more brands recognize the potential of airport advertising, Tacology’s campaign serves as a prime example of how DOOH advertising is effective in driving traffic to establishments within but also outside the airport realm.