Peacock is utilizing QR codes and live streaming of the Olympic games to attract travelers at some of the busiest airports in the U.S.
Fans can catch the Olympic games live as they’re traveling through Dallas, Houston and Los Angeles airports thanks to the help of Peacock and JCDecaux.
NBCUniversal’s Peacock has looked to OOH to promote their streaming service and build excitement for the opening of the Tokyo Olympics. Featuring pop-up lounges at IAH, DFW and MIA airports, travelers can tune in to watch their favorite athletes before takeoff! With extremely long dwell times, airport OOH advertising allows for the utmost exposure and a memorable experience for consumers. Utilizing QR codes, Peacock maximizes their impact and reaches consumers at their fingertips. By scanning the code, passengers can easily access the streaming platform and download content while they wait for their flight.
With the combination of live streaming for the Olympics and QR code accessibility, Peacock engages consumers in a unique way while increasing brand awareness.