Ski resort passes on offer via interactive live stream campaign
To promote Tourism North East’s seasonal offers, JCDecaux Australia launched a live stream campaign at Melbourne Southern Cross Station this past June.
Through live interactions with ski resort employees, passers-by had the opportunity to win vouchers to a variety of alpine resorts, including double passes to Mt Buller Ski Resort, one of Victoria’s alpine luxurious resorts.
The campaign was targeted at commuters during peak hours, with the aim of giving them a mid-week lift, encouraging their interactions with snow reporters.
The campaign was part of a more extensive branding “station domination”, which caught the eye of many as they traveled through Southern Cross Station.