Car rental companies, AVIS and Turo, are leveraging total airport media coverage at the height of the summer travel season.
Summer is in full swing and it’s already breaking records. June 30th marked the single busiest day in US air travel history, and travel demand is showing no signs of slowing down as airports are packed with domestic and international travelers from around the globe.
AVIS and Turo are capitalizing on this influx of eyes by utilizing JCDecaux OOH media at several major air travel hubs to engage arriving passengers in search of reliable transportation.
JCDecaux’s Prestige Digital Network allows AVIS and Turo to do exactly that, moving their advertisement beyond baggage claim and creating an awareness zone that spans the entirety of terminals at airports including Miami, Orlando, and Boston.
Air travel in the U.S. is expected to increase by over 13% this summer, indicating that travel demand in the coming months will potentially be the strongest ever- creating a can’t-miss opportunity for brands hoping to engage travel-minded consumers.
This increased travel combined with the fact that the average U.S. airport has nine car rental providers means standing out from the competition is crucial, and AVIS’s and Turo’s ability to target passengers from the moment they enter an airport or deboard a plane is an effective means to do so.