Quick service restaurants are trusting JCDecaux outdoor advertising to drive awareness, anticipation, and mealtime inspiration at the right place and right time.
Rasing Cane's NYC Static NewsstandRaising Cane’s, NYC Static Newsstand
Outdoor ads contribute to standout marketing strategies
A recent surge in non-traditional dining experiences like in-app delivery and subscription meal services means restaurant advertisers need to identify high impact advertising solutions to stand out- especially upon the opening of new locations.
Raising Cane’s, NYC Static Bus Shelter
But fortunately, OOH allows for key branding opportunities in direct proximity to physical store locations and in the heart of downtown business districts.
DOOH capabilities offer contextual messaging solutions
Panera Bread, NYC Digital Newsstand
Eye-level digital screens mean QSR advertisers can broadcast ads with maximum relevancy such as integrated opening day countdowns, pricing and specials, and mealtime-specific messaging.
Restaurant goers notice and engage with OOH
Consumer insights from OAAA and The Harris Poll highlight OOH’s ability to engage QSR ad viewers; 6 in 10 consumers recall seeing OOH QSR ads recently, including 77% of Gen Z and 69% of those in large cities.
Raising Cane’s, NYC Digital Bus Shelter
The survey also indicates that OOH QSR ads engaged almost 9 in 10 recent viewers, and 67% of those who saw a QSR OOH ad made a purchase at a physical store location.
29% of respondents rate OOH QSR messages relating to nearby location or directional information as the most relevant.