When a new record drops, our outdoor ad viewers will be some of the first to know. RCA and Atlantic Records are reaching music lovers at large with eye level screens across NYC and Chicago, amplifying the latest album releases from Lisa, a breakout star of K-pop supergroup Blackpink, and R&B star Bruno Mars.
Street furniture and billboards drive concert ticket sales
Entertainment companies like Live Nation and even venues themselves are driving critical awareness of upcoming stadium and arena shows across the Chicago area. These outdoor ads leverage proven OOH engagement habits that include post-exposure actions like sharing information by word-of-mouth, website visits, and online purchases.
Meanwhile, these advertisers push ticket sales by offering exclusive access to seat selection and presale tickets to Verizon and American Express customers, respectively.
A primary benefit of far-reaching outdoor advertising is its ability to seamlessly reach a diverse, hyper-aware audience via a format that crosses generational divides; ads on public-facing JCDecaux bus shelters, city information panels, and large format billboards cannot be closed out or skipped, and their impact is not dependent on smartphone and online habits.
Explore our NYC and Chicago Street Advertising and Billboards
JCDecaux OOH advertising continues to offer advertisers in music, live entertainment and more access to premier urban media that penetrates daily journeys to achieve critical marketing goals. Explore our street furniture and billboard media networks for more information!