North America’s most attended fan convention kicks off this week at New York’s famous Javits Center. Over 200,000 attendees are expected to gather on Manhattan’s West Side to experience thousands of exhibitors, panels, screenings and more. With the city abuzz, advertisers are quick to take advantage of the hype.
Meta, New York Digital Bus Shelter
Special events are prime marketing opportunities
From marathons to music festivals, events as high profile as NYCC tend to dominate local culture and daily conversation. And during these times, outdoor advertising stands as one of the most effective means of forging a connection between a brand, an event, and high value ad viewers.
Lord Of The Rings, New York Digital Bus Shelter
Across the city including near key public transit hubs, hotel clusters, shopping, dining, as well as the Javits Center itself, JCDecaux’s digital street furniture network of 500+ screens in Manhattan, Brooklyn, and Queens guarantees visibility among Comic Con attendees as well as non-ticket holders who are still in-the-know about the convention and susceptible to relevant brand messaging.
Pokémon, New York Digital Bus Shelter
OOH for Gamers and Fantasy Enthusiasts
Just steps away from the Javits Center, Pokémon is celebrating the expansion of its trading card game by inviting convention goers to explore the Stellar mirror maze inspired by the game’s virtual universe.
Meanwhile, Meta is drumming up awareness and anticipation of their soon-to-be-released, fully immersive Batman: Arkham Shadow VR game- available only on the Meta Quest 3 and 3S.
Sega, New York Digital Newsstand
Captivating full motion ads are being used by Sega to drive gamers to demo and pre-order the new Metaphor: ReFantazio RPG as well as by Warner Bros to announce their upcoming anime movie release, The War of the Rohirrim – in theatres December 13th.