In today’s ever-changing media landscape, Out-of-Home continues to be a powerful and secure advertising method.
As it exists in the most public of places, it is guaranteed to garner millions of impressions from targeted audiences and beyond. OOH has its specific strengths, just as online advertising does, making the combination of two the ultimate way to boost your campaign.
This claim was demonstrated in a recent campaign run by Les 2 Vaches, a French yogurt company, its results analyzed by Facebook and Kantar media group. It was found that the pairing of the two platforms extended the reach of the campaign to a much wider and younger audience, resulting in combined impact of being 13% more efficient than expected. The combination of OOH and Facebook was proven to reach both new and existing customers, driving 6% in incremental sales. The combined impact of the two channels was significantly more than either of the two on their own, demonstrating that OOH and Facebook are the optimal combination to strengthen the reach and impact of your next campaign. Read more about these results here: https://www.facebook.com/business/news/insights/maximize-reach-with-out-of-home-and-facebook-campaigns