Impactful hair care advertising

If you live or work in Chicago, you’re bound to catch wind of L’Oréal’s first-of-its-kind hair color device. The beauty and cosmetics giant is leveraging JCDecaux OOH to drive broad awareness and sales of the Colorsonic, including two Innovate installations that transform downtown bus shelters into immersive branding experiences.   

This unique activation conveys a complete product description at just a glance; total ad face ownership and vinyl wrapping of the glass panels define the Colorsonic’s purpose and ease of use, while larger-than-life replicas showcase its sleek, modern design.

An image of a Chicago Static Bus Shelter

L'Oréal, Chicago Static Bus Shelter

Beyond driving sales, these standout installations also reach beauty industry leaders and other attendees of The Consumer Goods Forum Global Summit in the heart of the city.

Additional ad placements on bus shelters around the Loop and the retail-driven Magnificent Mile increase message frequency and encourage real time engagement through QR code integrations. Meanwhile, large format digital billboards target consumers and summit goers on their way into and out of Downtown.

An image of a digital Chicago Bus Shelter

L'Oréal, Chicago Static Bus Shelter

High profile figures reflect product prestige

A globally recognized beauty brand like L’Oréal can maintain its industry-leading image with equally recognizable brand ambassadors. The intended connection is clear; L’Oréal’s new Panorama mascara can make your eyes pop like the influential beauty icon, Kendall Jenner.

An image of a Chicago CIP

L'Oréal, Chicago Digital City Information Panel 

Mission-driven ads elevate brand perception

Across our digital screens around downtown, L’Oréal is showcasing how its own sustainable actions contribute to a more beautiful world.

Companies as large as this seek advertising that can resonate with everyday viewers. With OOH, corporate messaging can benefit from a physical, public presence at eye level for seamless visibility with an inherent sense of honesty.