In the wake of a recession, cost is everything for money-conscious Americans.
Recent data from OAAA and The Harris Poll demonstrates the effectiveness of price-driven advertising content and its place in out-of-home media.
Verizon, Chicago Digital CIP
The 2022 survey shows that of the 85% of consumers that find OOH ads useful, 75% rate ad messages related to value or savings as the most relevant.
McDonald's, Chicago Digital Billboard
Additional findings from OAAA tell a similar story regarding specific industries; 42% of consumers rate price as the most relevant OOH message for quick service restaurants like McDonald’s.
Chevrolet, Chicago Digital Billboard
Meanwhile, 36% of consumers indicate OOH automotive ads related to limited time special pricing as the most likely to spark engagement.
e.l.f., Chicago Digital CIP
These numbers prove that price continues to attract ad viewers and act a key driver in campaign success alongside recognizable branding and a positive reputation.