Happy Saint Patrick’s Day! While it’s expected that advertisers like Guinness and Jameson will leverage the holiday to recement their image as a trusted Irish labels, Saint Patrick’s Day is also an open invitation for all brands to join the conversation.
Street level advertising during special events
In major US cities like NYC, Chicago and Boston, Saint Patrick’s Day is more than a calendar holiday. It’s a beloved citywide tradition that sees huge crowds gather on downtown streets for unique traditions. Parades, bar crawls, and green as far as the eye can see are to be expected each year. But so is brand involvement.
JCDecaux boasts comprehensive outdoor advertising coverage across these key markets, providing brands with an opportunity to showcase their pride and festive spirit through public-facing, timely ads that reach partygoers where its most likely to make an impact.
Alcohol advertising is commonplace during these types of annual celebrations, especially across outdoor advertising networks like our street furniture as these placements guarantee visibility beside key pubs and nightlife corridors. However, advertisers from other industries like banking or legal services are also using OOH to align their services with local sentiments that deepen consumer relationships.
Dedham Savings is doing just that with static bus shelters across the historically Irish Southie neighborhood, right near physical banking locations and key Saint Patrick’s Day festivities including the official parade. Their ads leverage contextuality and relatable copy to enhance memorability and overall impact on ad viewers in the lead up to and during Saint Patrick’s Day celebrations.
Real-life ads drive marketing goals
JCDecaux advertising intercepts consumers as they make their way to bars and pubs from key points of interest like Chicago’s freshly green-dyed river, road races, and parade routes. Street level digital screens and static panels are guaranteed to meet target audiences outside of the home where they are most likely to retain and respond to brand messaging.