For the first time in a quarter century, the NBA has returned to San Francisco to showcase the league’s top talent in a series of all-star events leading up to a highly anticipated basketball tournament at the Chase Center.
Digital and static advertising intercepted fans at eye level as they made their way to the Chase Center from top hotels, bars, restaurants and official NBA activations. This includes 17-foot-tall advertising surrounding NBA All-Star Alley- an official NBA takeover of Union Square including a custom designed basketball court, exclusive NBA merchandise and brand pop-ups.
OOH Amplifies Tissot’s Official NBA Partnership
Tissot recently expanded their multiyear marketing partnership with the NBA and WNBA, and the Swiss watchmaker is doubling down with an OOH investment in San Francisco during the highly anticipated All-Star Weekend.
With Public-Facing OOH, More Brands Join the Conversation
Despite not holding any official sponsorship, huge names in athletic apparel like Under Armour and Converse can leverage NBA hype, align themselves with sporting excellence, and push brand awareness among a diverse audience that is sure to include athleisure consumers.
Meanwhile, B2B and Financial advertisers are also taking advantage of this special NBA event with relevant copy and playful on-the-ball branding that establishes a more meaningful connection with ad viewers.
The NBA All-Star Weekend is just one of countless special events with prime opportunities for fostering memorable consumer connections. And whether digital or static advertising, by leveraging JCDecaux’s OOH footprint in Downtown San Francisco, these advertisers are leveraging the city’s largest street level media.