Airport advertising has been used by universities to reach their target audiences and elevate their education brand
Schools and colleges are consistently leveraging our airport digital inventory. Leading the charge are universities such as Rice Business, Texas Christian University, and UT Health, who all see the benefits of this premium opportunity.
Universities across the country have a variety of target audiences that can be successfully reached in the airport environment, from business travelers, alumni, to high school students and their parents and more.
Business travelers at the airport could be looking for master’s opportunities and being top of mind for these consumers could sway their decision. By running programmatically at key times throughout the day, they can reach this audience heading to and from business meetings. JCDecaux airports have over 25million impressions available during the crucial hours for these travelers- the morning and evening “fly times” of 6-10 A.M and 4-8 P.M.
Alumni are a key audience to obtain funding and hence reaching this group is crucial. By heavying up their campaign in the location of a standout weekend event, like a college football game, universities can successfully reach this demographic.
As well as business travelers looking for MBA opportunities and alumni who can provide funding, reaching high school students and their parents to capture upcoming talent is just as important. Eye catching creatives can grab the attention of these eager students by running on key holiday dates during the school calendar, such as Thanksgiving, Christmas, Spring and Summer breaks.
Airport advertising and higher education are clearly a perfect match. By running alongside premium and established brands, these colleges can differentiate themselves and elevate themselves from other schools and attract the best talent in the country!
