Spotify knows more drivers are opting for music streaming over radio. And so, Spotify is amplifying its seamless car-play abilities where they’re most likely to reach drivers- on the road. Some of the nation’s most congested roads, in fact. Chicago expressways are plagued with year-round delays that amount to a yearly average of over 100 hours in traffic per driver according to a 2024 report from INRIX.
While frustrating to drivers, it creates a perpetual desire for more enjoyable driving experiences. And advertisers like Spotify are responding to this demand with Chicago’s only expressway digital billboards, targeting drivers as they travel into, out of, and around the city.
Spotify and Waymo Corporate Partnership
Waymo’s self-driving taxi service is making headlines again- this time, for their new in-app Spotify integration that allows riders to easily connect the car’s sound system to their Spotify account. It’s an exciting development for Waymo and a critical marketing opportunity for Spotify, whose 277 million subscribers make it the largest music streaming service globally.
In San Francisco, one of Waymo’s three existing markets, JCDecaux is providing Spotify with the city’s largest street level advertising to inform residents, commuters and visitors of this new partnership at a time when they’re most susceptible to brand messaging. This includes 17-foot-tall digital ads along key commercial corridors surrounding Market Street, guaranteeing brand visibility among pedestrians whose next rideshare booking could be swayed by high impact advertising exposure at the right moment.
Airport Ads Influence Last-Minute Downloads
Beyond city streets, JCDecaux’s airport OOH network is allowing Spotify to reach on-the-move travelers at one of the nation’s busiest airports- LAX. These ads reach flyers at the gate via our Gateway Digital Network which cut through the noise of the bustling airport environment.
Spotify is leveraging this platform to inform travelers of their audiobook library and subsequently drive last-minute downloads before the flight. These advertising spaces leverage long airport dwell times and gain additional up-close visibility from those charging their phones directly below the screen.
Research: OOH Ads Drive Mobile Engagement
Whether at the airport or on the street, research has proven digital OOH’s ability to drive actions critical to digital brands like Spotify; insights from The Harris Poll indicate that 74% of US adults have taken a device action after seeing a DOOH ad. Of those, 27% used or downloaded an advertiser’s app. In all, 74% of US adults say DOOH ads are likely to make them take action – higher than any other competing media.