The broad appeal of alcohol products makes OOH advertising an ideal medium for reaching consumers. Now, changing consumer behaviors are offering top alcohol brands new reasons for implementing OOH into their holiday marketing strategy.
'Tis the season for feeling jolly, and for many that involves a festive cocktail, glass of wine, or cold beer with friends and family. With all the reasons to celebrate over the winter season combined with COVID-era changes in consumer preferences, it should come as no surprise that this November and December are poised to be two of the busiest months for top alcohol distributors.
A June 2021 consumer survey report by the alcohol delivery platform, Drizly, found that while COVID-19 restrictions sparked a sharp uptick in-home consumption of alcohol, the trend is likely to continue through the winter holiday season as an overwhelming majority of respondents expect to continue their at-home drinking habits post-pandemic with similar or greater frequency.
Renowned tequila makers Maestro Dobel and Patron are taking advantage of these consumer habits with sophisticated creatives on our Chicago digital CIP units that emulate their simplistic yet classic brand images.
OOH media formats like our street furniture inventory are the perfect solutions for brands looking to reach a broad 21+ audience as well as targeted demographics at or near the point of purchase.
