Clorox is leveraging JCDecaux digital ad space in New York, Chicago, and Los Angeles as part of their largest marketing effort in five years.
The Clorox Company’s new ‘Start clean’ brand platform reflects current sentiments about cleanliness; according to Clorox, 82% of Americans believe cleanliness is required for a clear head and 68% feel it can help in obtaining a fresh outlook.
The inclusion of a simple (and sterile) creative design combined with multi-messaging in both English and Spanish makes for exceptional campaign impact against a diverse audience.
Out-of-home is an ideal means of reaching target consumers where they live; our comprehensive networks of panels in New York and Chicago allow for ad placement within major Spanish-speaking communities.
During the pandemic, our medium’s extensive reach was leveraged by Clorox to promote health, safety, and solidarity. However, the cleaning brand’s focus has now shifted to the link between physical cleanliness and mental clarity.
In one of the nation’s busiest airports, LAX, our comprehensive networks of digital screen clusters are allowing Clorox to reach both idling and on-the-move travelers.
Meanwhile in New York and Chicago, Clorox is supplementing their traditional campaign with programmatic flexibility to extend its reach via our digital street furniture and large-format billboard ad faces.