World-leading skincare company Neutrogena teamed up with JCDecaux to launch a special build panel that dispensed product samples. Each time passers-by pressed the blue button on the panel, a free 14ml sample of Neutrogena’s newest Ultra-Sheer Dry-Touch sunscreen would be dispensed.
The installation launched aptly at the peak of Australian summer and the promotion of the new lotion was successful with almost 4000 samples being dispensed