Multinational payment company Amex leveraged our digital OOH inventory in BOS and LAX to raise brand awareness
The sky is the limit for the new Amex Delta campaign! The travel credit card targeted two Delta hubs, Boston Logan and Los Angeles international airports to reach Delta passengers, promote limited offers for their co-branded credit card and raise brand awareness.
Amex Delta’s colorful campaign, which features five creatives with different copy and images, runs on Digital Spectaculars to reach 100% of arriving and departing passengers in LAX and our Prestige Digital Units to achieve full airport coverage in BOS. These placements allow the brand to target the different types of target audience travelers established in their creatives!
Two such creatives attempt to reach different types of business travelers- the international “Bizlingualist” and the “Really Remote Worker.” JCDecaux Airports are the ideal way for Amex to reach this target audience; according to Neustar U.S. mobile data, BOS and LAX index 146 and 166 respectively for executive business travelers, accounting for nearly a third of airport traffic in each airport. The airports also index highly for Young Professionals with BOS at 140 and LAX at 132.
“The Destination Diner,” representing international frequent flyers, is also well represented in these airports, with BOS and LAX indexing 171 and 200 for global jet setters.
JCDecaux airports are ideal locations to reach an audience of spontaneous, young, and often affluent travelers who book flights at the last minute- a group that American Express playfully refers to as “Wing It Weekenders.”
This demographic indexes at 141 and 203 at BOS and LAX respectively- two key markets for reaching this target audience.
DOOH is a crucial component to the marketing strategy of brands like Amex Delta who rely on customer acquisition- JCDecaux’s brand safe, one-to-many medium helps the travel card successfully target different travel target audiences and grow their user base.