Social networks continue to trust OOH advertising
In a generation in which consumers are constantly on their smartphones and mobile devices, OOH advertising still proves to be a strong platform for mobile app brands to captivate their audiences.
TikTok, a short-form video sharing social networking service, has taken American by a storm and has quickly become one of the most widely used social apps. In order to keep their momentum strong, they partnered with JCDecaux to bring even more awareness to their popular service! Running on full-motion, eye-catching digital screens at Miami International Airport, George Bush Intercontinental Airport, and Dallas/Fort Worth International Airport, TikTok effortlessly reached millions of passengers as they traveled through these three major international airports during the busy holiday season.
As mobile social networking activity continues to rise and users find comfort and convenience at the palms of their hands, social brands such as TikTok trust OOH platforms to boost their presence, engage their viewers, and ultimately turn these viewers into users of their apps!