Nominated Broadway shows utilize JCDecaux digital street furniture to drum up hype and ticket sales ahead of the 77th Tony Awards.
The Outsiders, NYC Digital Newsstand
Any theatre fan can tell you how fierce the competition was at the 77th Tony Awards with shows like Stephen Sondheim’s Merrily We Roll Along taking home Best Musical Revival and Stereophonic winning Best New Play.
These nominations were prime opportunities to generate excitement and awareness in the heart of Manhattan- a sure way to bring in a full house.
Hell’s Kitchen, NYC Digital Newsstand
Hadestown, NYC Digital Newsstand
As an in-person artform, traditional theatre relies heavily on real-world advertising as opposed to traditional trailers typically seen on TV or online platforms.
Our eye level digital screens can convey the beauty of these productions within the short viewing window of passersby. During award season, these Broadway shows are quick to amplify their nominations as a way of showcasing the merit of their work.
Stereophonic, NYC Digital Newsstand
From the heart of the Theatre District in and around Times Square to the artistic hub of Greenwich Village, these digital screens reach a mass audience of cosmopolitan residents and out-of-town visitors- including both seasoned theatregoers and Broadway newcomers.
By placing these ads in relevant neighborhoods packed with theatre lovers and tourists meandering in and out of bustling shops and popular restaurants, the advertisers achieve message retention that can lead to subsequent online or box office ticket sales.