Kraft’s latest marketing campaign leverages an iconic AR experience accessed via JCDecaux outdoor media
Calling all mayo lovers- you can now see all your mayonnaise fantasies come to life in Kraft’s Mayoverse!
Across Manhattan and downtown Chicago are captivating (and depending on your tastes, mouthwatering) motion eye-level ads that drive interactivity via QR code activation.
When scanned, these large QR codes will transport viewers to an augmented reality experience with four “rooms” to be explored- the Mayo House, Mayocean, Mayobot, and Mayobash. Users can even generate a postcard to prove the Mayoverse’s existence to any sceptics.
Beyond a virtual mobile experience, Kraft’s out-of-home ad demonstrates true creative success with clear branding that’s recognizable even from a distance and a perfectly bizarre, humorous tone that leaves a lasting impression after just a quick glance.
