Survivor South Africa is returning to screens for its sixth season. M-Net broadcasted the news with an innovative campaign featuring eight lucky 947 KFMza listeners, all competing to win a spot on the reality show.
For three days, the eight contestants stood on a special build billboard battling out both physical and mental challenges. At the end of each day, two contestants were eliminated until there was one survivor remaining
![Contestants stood on a special build billboard battling out both physical and mental challenges.](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-01/_survivor-2.jpg?VersionId=92Li8HqMnQZ2yLlQhjMBuy7XDtbSxYLd&itok=_gOk5G7u)
This incredible campaign created an instantaneous buzz both on TV and social media as the competing challenges were streamed live on Facebook. Over the course of 48 hours, #SurvivorSA gained 2,000 new Facebook fans, reached 98,000 pedestrians passing by in traffic, and 2.87 million viewers from around the world.
![Contestants stood on a special build billboard battling out both physical and mental challenges.](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-01/_survivor-3.jpg?VersionId=HTUbdcIXuYboJ4N8Z8On3yhfycFZs7ob&itok=FNqV4Hxy)
![Billboard campaign goes viral on Socials](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2018-01/_survivor-4.jpg?VersionId=49EfmAMPeY2JjP5CkBzptRRaN1Z1pHuJ&itok=wZO3TXxk)