Houston is a Sustainable Investment for Energy Companies

Targeting CERAWeek 2024

Representative of the current state of energy, the advertisers taking over IAH and HOU are split between traditional oil and gas companies, and those investing in new, cleaner energies- like wind and solar. From the American Petroleum Institute, to Radia, Enbridge, Equinor, and Solugen, industry powerhouses and newcomers alike all aimed to influence the global leaders who came to Houston for CERAWeek 2024.

With 102 partners supporting CERAWeek, choosing airport advertising ensures that these companies will stand out to the event’s 8,000+ delegates and become more deeply associated with the leading conference.

As the representative of all segments of America’s natural gas and oil, American Petroleum Institute needs to have a strong presence at CERAWeek to further their mission of influencing public policy in support of the U.S.’ oil and natural gas industry.

Consumers Demand Sustainable Energy

“Navigating a Turbulent World: Energy, Climate and Security.” This year’s theme at CERAWeek 2024 represents the challenge of balancing a need for low carbon future with the ever-growing demand for energy. As complex as this issue remains, advertising experts can attest to a phrase best coined by a popular drama series; “Chaos is a ladder.” Maintaining or growing a strong advertising presence in times of hardship or stress is a tried-and-true strategy for gaining market share.

Consumer interest in clean energy has shifted to a driving force for revolutionizing energy: according to Climate Policy Initiative, household spending on clean energy measures grew 340% year-on-year in 2023, reaching $184B and surpassing the global spend by governments. This financial incentive creates a massive opportunity for growth in clean energy providers- and an even bigger reason for Enbridge, Equinor and Radia to claim consumer dollars through advertising!

All three brands are boosting the power of their advertising campaigns with effective creative and media strategies. While Radia, Enbridge and Equinor all concentrated their ad spend to the days surrounding CERAWeek, Radia focused on creative that directed attendees to their event presence to ensure B2B travelers could find them at the massive conference. Enbridge and Equinor stuck to brand awareness creative, targeting knowledgeable event attendees and Houston consumers alike.

Leveraging our programmatic capabilities, Equinor expanded their campaign to target Houston Hobby in addition to Bush Intercontinental airport.

Houston's Influence Across Industries

Energy isn’t the only target for Houston advertising. The city is also known as a home for NASA, who is building a new $200M institute in the city, the #5th most populated city for millionaires, and one of the largest manufacturing workforces in the country. As a sustainable molecule company, Solugen is not only working on cleaner energy solutions for the oil and gas industries, but also on decarbonizing chemicals across all industries. With this broader scope, Solugen is targeting Houston through the entire month of March to reach key influential audiences even beyond CERAWeek.