Introducing The Madison Avenue Collection

Reaching New York’s High Value Consumers

Luxury retail is booming along Manhattan’s Madison Avenue, and JCDecaux’s DOOH network is following suit with 14 brand new digital bus shelters totaling 28 screens covering over a mile of flagship luxury shopping.

Stretching from the heart of Midtown East’s bustling corporate hub at 46th Street to the pristine Upper East Side at 72nd, these 88” screens are strategically placed to guarantee seamless reach of the nation’s most elusive, ready-to-spend urban dwellers.

The Latest Hotspot for High End Retail

The excitement and prestige of Fifth and Madison Avenue shopping is stronger than ever amid a +10% YOY increase in premier retail occupancy on both avenues as of Q1 20241 and a surge in real estate investments in the hundreds of millions of dollars from brands like Prada, Kering, and LVMH.2

In the second half of 2023 alone, 32 business opened along Madison Avenue with dozens more under development for the coming year including Dolce & Gabbana, Giorgio Armani, Swarovski, and Van Cleef & Arpels.3

The Future of Advertising is Outdoor

OOH enables brands in the luxury category and beyond to drive more action with less spend, and these advertisers are responding with an increased share of OOH as part of their media mix; a 2022 ad spend analysis from Vivvix reported +140% growth in OOH spend among luxury apparel advertisers from 2018 to 2022.  

Stay tuned for more updates across our national OOH networks!

Sources:

¹JLL Real Estate Insights

²https://www.curbed.com/2024/02/prada-lvmh-gucci-buying-fifth-avenue-real-estate.html

³https://wwd.com/business-news/retail/luxury-stores-hotels-art-madison-ave-new-york-1236157389/