Downtown San Francisco was transformed into Dreamforce National Park last week during Salesforce’s annual tech conference. Around 45,000 attendees flocked to the official Dreamforce campus surrounding the Salesforce Tower and Moscone Convention Center, contributing an estimated $93 million for the city.
B2B Brands Push Customer Solutions with OOH
This year’s Dreamforce conference focuses on AI integration for enterprise success, with over 400 in-person and virtual events being held including high profile keynote speakers, workshops, and trainings.
Leaders in B2B software from graphic design platforms to sales management applications are amplifying their own official Dreamforce events with San Francisco’s largest eye level advertising including standout digital and static locations near key venues.
Outdoor Ads Enhance Perceived Brand Value
In the age of online pop-ups, junk mail, and never-ending commercials, outdoor advertising is a refreshingly high-impact, real-world media platform that meets viewers in a more natural setting when they are outside of their homes and more susceptible to brand messaging.
For the cut-throat B2B world, JCDecaux street furniture advertising offers these digital brands a physical voice that’s typically interpreted as inherently more honest and trustworthy when compared to oversaturated online advertising spaces.
San Francisco is Back in Business!
This year’s Dreamforce conference coincided with Salesforce becoming the latest major company to issue a return-to-office mandate for its employees- signaling continued momentum for the San Francisco’s central business district. Outdoor ads like these are strategically placed across the city’s dense urban landscape to reach employees including senior decision makers throughout their workday.