Menu
  • Search

Target Sporting Events with Airport Advertising: Arnold Palmer at Orlando International Airport

 

The Arnold Palmer Invitational leverages airport digital advertising in Orlando to promote the high-profile tournament. 
Airport advertising coverage provides advertisers opportunities to target upcoming sporting events in our key markets.

Golf Advertising in Orlando International Airport

Just as the historic Arnold Palmer Invitational returns to Orlando’s Bay Hill Club for the tournament’s 60th year, the marketers behind the event have returned to a tried-and-true airport advertising strategy at Orlando International Airport. 

Throughout the airport, famous faces in the sport are gracing our digital networks to promote the event in the gateway to Orlando and welcome attendees. The campaign is leveraging digital flexibility to run a variety of creatives on screens in every terminal, ensuring passengers fresh visuals at multiple key touchpoints.

Passengers look at digital advertising for Arnold Palmer Invitational next to flight information displays in Orlando International Airport

Capture Increased Attention around Sporting Events

Sports of all types are garnering increasing attention in the US and around the world; globally, the industry was worth $477.8 billion in 2024 and is expected to skyrocket to $635.4 billion in 2029. Capturing the eyes, hearts, and spending of these engaged consumers is made easy with JCDecaux airport advertising. According to an Insider Intelligence report in 2024, 67% of millennials/Gen Zers and 58% of adults worldwide are interested in traveling for sporting events, garnering 204.9 million sports-related trips in the United States. Unmissable advertising coverage in the gateway transit hubs to big games offer unparalleled access to these traveling fans. 

Passengers walk through Orlando International Airport, past windows and a large digital advertising screen

Upcoming Sporting Events in JCDecaux Markets

There is a plethora of upcoming events in JCDecaux’s airport markets for advertisers looking to capture this attention. In addition to regular season games for the NFL, MBA, WMBA, MLB, MLS, PGA, Nascar, and other leagues, our markets offer opportunities to target major sporting events.

Find out more about: