While often looked at as a monolithic single entity within the consumer base of travelers, the audience of business travelers is made up of a diverse swath of individuals spanning industries and different travel intents. From blue collar workers to c-suite executives, brands can target all of niche segments of this audience with JCDecaux’s airport advertising.
Blue Collar Business Travel
In the years following the 2020 pandemic, blue collar business travel led the rebound of business travel, with more inelastic demand for flights and hotels than their corporate counterparts. According to the Wall Street Journal, the 2023 recovery numbers showed a 20% gap between the two segments in regard to return to 2019 travel spend. An influx of federal spending for infrastructure in the early 2020s guaranteed this segment would continue to grow.
For advertisers looking to gain a foothold amongst this audience both as consumers and as business representatives and buyers, airport advertising’s audience access shouldn’t be ignored. Full airport digital networks blanket busy travel hubs providing multiple touchpoints to increase brand recognition and memorability with the millions of monthly passengers in key travel hubs.
HotelEngine is taking advantage of this and reaching out to blue collar travelers with their current campaign across George Bush Intercontinental Airport’s high-definition digital networks.
White Collar Executives and Business Decision Makers
The standard expectation of the suited, white-collar executive business traveler is of course a prevalent traveler type in JCDecaux airports across the country. In fact, over 106 million business decision makers traveled through JCDecaux commercial airports in 2024. These passengers are seen heading through our airports on their way to client meetings, company events, and industry leading events (research), and savvy B2B marketers are pairing their messaging strategy to meet them.
Amazon Business, a frequent airport advertising partner, is leveraging our Gateway Digital Network for full airport coverage across Los Angeles International Airport. Leveraging Los Angeles airport advertising is perfect for creatives aimed to promote business buying tools; according to Neustar U.S. mobile phone signals, LAX over-indexes for both C-suite business decision makers (140) and digital nomads (195).
Google | Las Vegas Private TerminalLas Vegas
Elite Executives and the C-Suite
For brands trying to make an impact amongst the top echelon of corporate executives, private aviation is an unmissable opportunity. In 2024 alone, deliveries of private business jets saw an increase of 8.8%, rising at a higher rate than general private jet sales. JCDecaux’s elite private aviation media networks allows advertisers to target the top 10 busiest markets for private aviation and capture the attention of the elusive, ultra wealthy industry leaders traveling through these terminals.