Universal Pictures promotes their big holiday movie release with Los Angeles International Airport exterior advertising!
Trolls Take Over LAX
The animated adventurers are the latest major animated film to grace our skybridge exteriors outside LAX, reaching 100% of departing passengers and drivers on the Terminal 7 roadway!
Expanding the reach of this campaign even further are the column wraps reaching arriving passengers across Terminals 1 and 2, as well as all travelers heading to and from the LAXit rideshare pickup zone. Networked together, these high impact placements guarantee visibility among fans of animations, families, and seasonal travelers looking for entertainment options.
Standing Out During the Holiday Movie Season
According to research from the OAAA, out of home advertising can have a big impact on box office numbers: 1 in 5 consumers report that they watched a movie in a theater after seeing an OOH advertisement.
Leveraging media platforms with high engagement rates like OOH is an especially important strategy for movie studios during the holiday months- November and December annually are among the most packed months for movie releases.
Above ticket price, experience amenities, and audio/visual quality, data shows the most important factor for audiences deciding to see movies in theaters is simply knowing what films are available. During these busy months, using high visibility out of home placements is a great way to promote releases to the masses.
Holiday Travel Boosts Airport Ad Effectiveness
Movies and travel alike boom during the holiday season: according to Deloitte, 48% of American’s are planning to travel during the 2023 season, an increase of +17% vs the year before. For content geared towards younger audiences- like the Trolls movie- airport advertising during this period offers an opportunity to target families specifically. The same Deloitte study on 2023 holiday travel reports that the number one motivator for holiday season travel is spending time with friends and family!