Aeriz is leveraging JCDecaux digital billboards in and around Chicago to promote their environmentally friendly strains in front of an increasingly cannabis-curious audience.
As any product gains popularity, out-of-home media quickly becomes a dependable tool for retailers looking to secure a sizeable market share and stand out against an influx of competitors.
In the case of recreational marijuana, legalized by Illinois in 2020, outdoor ad spaces are being used by distributors to reach a vast consumer audience who find themselves within various stages of the purchasing funnel.
Overall, 42% of cannabis ad spend goes towards OOH media like JCDecaux billboards. Additional survey data from OAAA shows that 47% of consumers in large cities have recently noticed OOH ads for cannabis products.
Of those who noticed, nearly 60% engaged with the ad in some way; 54% shared advertiser info by word-of-mouth, 48% visited the advertiser’s website, and 45% made an in-store purchase.
These findings support the use of OOH media by brands like Aeriz to execute highly impactful advertising that achieves legitimacy and credibility in a format that cannot be tuned out or ignored.