Monos is getting ahead of the high demand for luggage during the upcoming travel season with their LAX programmatic campaign.
Americans are getting ready for a travel-filled summer- and Monos is ready to help them pack their bags! The high-end luggage brand is leveraging JCDecaux’s programmatic capabilities to advertise across our premiere Los Angeles International Airport digital screens.
The campaign, which ran throughout the month of June, made appearances across our Prestige Digital Network and Digital Charging Stations. Monos timed their campaign perfectly for the start of the busy travel season and benefited from the swathes of passenger traffic that came out for Memorial Day Weekend. Airport officials estimated that LAX would see 200,000 passengers each day from Thursday the 26th through Monday the 30th, a 40% increase over 2021.
According to Mordor Intelligence, “the increase in the demand for luggage bags is directly proportional to the growing travel and tourism industry.” As we head into the “"the busiest travel season ever," luggage brands will be looking to seize the opportunity. Monos’s savvy advertising decision to partner with JCDecaux at one of the nation’s busiest travel hubs will help them gain market share among the 9 out of 10 Americans planning trips this summer.
JCDecaux Airports’ innovative programmatic capabilities are first-to-market within the airport OOH industry! With dynamic campaign planning and and turnkey programs, airport pDOOH is the perfect way for brands to seize market opportunities like Monos!