Exhibits in airports provide endless possibilities for brands to release their creative genius
JCDecaux airports provide a unique venue for brands of all categories to reach travelers when they are highly alert and most receptive. Advertisers are given endless possibilities that will captivate audiences in new and innovate ways.
Travelers experience high dwell times before boarding their planes and during connecting flights, so they're open to explore and find ways to spend time and money. Pop-up exhibits allow luxury cosmetic and fragrance brands to stand out from other duty-free retailers, attracting consumers with vibrant colors and alluring scents, and gives them the opportunity to upsell exclusive products only available at designated airports. Sampling stations allow brand representatives to engage with their consumers on a personal level and share their products in a way they wouldn't be able to if they were just placed on a shelf. For travelers looking for some entertainment to pass the time, game stations can be set up with special prize tiers, or movie theaters and lounges for those wanting to lay back and relax.
Airports also provide a unique platform for brands to experiment with the latest and greatest technology. From playing golf in the middle of the airport, to watching airplanes take off right outside the window, new AI and AR technology effortlessly captivates travelers and gives them the opportunity to experience events in real time. For car enthusiasts, automobile brands can drive right into airports, showcasing their newest models in a space where no other car can be found. And for the traveler that seeks less social interaction, brands can set up vending machines to promote products and spread brand awareness, while respecting consumers' privacy.
With so many creative opportunities to engage travelers in a unique environment, advertisers are flocking to airports to get their presence in front of hundreds of millions of travelers. An unmatched platform for brands to reach a cosmopolitan audience of affluent and influential consumers, exhibits in airports command attention, spread brand awareness and create buzz in entertaining and impactful ways.