As the fourth-largest city in the country, Houston attracts a diverse and affluent audience, including corporate executives, entrepreneurs, and high-net-worth individuals. The region is home to world-class medical institutions, and a thriving real estate market.
Key landmarks include the NASA’s Johnson Space Center, as well as major sports venues like NRG Stadium and Minute Maid Park. With its strong business ecosystem, luxury shopping, and high-end residential communities, the Houston DMA provides brands with prime opportunities to engage an influential and affluent market.
#6Designated Market Area
159Digital Screens
86Static Panels
62.5MAnnual Airport Passenger Counts (HOU/IAH)
38,183Annual Private Aviation Landings
Airport
In 2024, George Bush Intercontinental Airport (IAH) welcomed 48.4 million passengers, serving as a major domestic and international hub.
It accommodates business travelers, tourists, and international visitors connecting across the Americas, Europe, Asia, and the Middle East. IAH also serves expatriates, immigrant communities, students, and military personnel. With major airlines offering global connections, it plays a vital role in corporate travel, tourism, and cultural exchange, reinforcing Houston’s status as a key international gateway.
In 2024, William P. Hobby Airport (HOU) welcomed 14.6 million passengers,
serving as an essential domestic-focused airport and a key hub for international travel. As a major base for Southwest Airlines, HOU connects business travelers, tourists, and international visitors across the Americas. With extensive domestic routes and growing global connections, HOU plays a vital role in corporate travel, tourism, and cultural exchange, reinforcing Houston’s status as a key transportation gateway.
Private Aviation
Brands advertising can reach an elite audience of corporate executives, entrepreneurs, and luxury travelers.
As a major hub for energy, finance, healthcare, and aerospace, Houston attracts influential business leaders and decision-makers who rely on private aviation for efficiency and exclusivity. Learn more: [Private Aviation Brochure]
These travelers have significant purchasing power and a strong interest in luxury goods, high-end real estate, private banking, premium automotive brands, and exclusive experiences. By leveraging advertising in FBOs, brands can engage this affluent audience in a refined, distraction-free setting, ensuring high-impact visibility and meaningful brand connections.
IAH Digital Spectacular
IAH Gateway Digital
IAH Static Banner
HOU Arrivals Digital Wall
HOU Hanging Banner
HOU Static Banner