Branding in airports offers luxury advertisers prime opportunities to reach travelers who are open to product influence and willing to spend.
Travelers are uniquely receptive to advertising messages at the airport. They happily seek distractions and ways to spend. Earning over $100K+ annually, air travelers are regular purchasers of a wide variety of goods including fashion, high-end fragrances, cosmetics, handbags, leather goods, electronics, and accessories. Whether they spend big at the airport or in the places they visit, shopping is in their DNA.
As air travel continues to grow, airports are integrating shopping malls and leisure venues, making them an essential part of the airport experience. By doing so, this provides a platform for luxury brands to stand out in front of an affluent and highly influential audience as they enter a new market, ready to explore and spend.
More than 75% of global shoppers are highly attentive to advertising in airports, bringing greater opportunity to brands trying to communicate at point of sale in the airport. Over 71% of air travelers are interested in seeing information about products only available in airports, and 83% of them find purchasing in airport shops to be more convenient.
When traveling abroad, passengers perceive brands that are advertised in the airport to be prestigious and of higher value. Branding in airports offers luxury advertisers prime opportunities to reach travelers who are open to product influence and willing to spend.
Source: Global Shopper 2 Survey – JCDecaux Airports