The artificial intelligence (AI) industry is experiencing rapid growth, with the global market expected to reach $1,236 billion by 2030, up from $224 billion in 2025. The increase, driven by increasing adoption of AI technologies across various industries, including education, healthcare, and finance, represents both an opportunity and a challenge for new tech companies and existing businesses adopting the tech. As AI continues to transform the way businesses operate, companies like SchoolAI, IBM, and SAP are leveraging airport out of home to stay ahead of the competition, promote new technologies, and reach key consumers.
Solving AI’s Trust Issues with Airport Advertising
As a mass-reach medium proven to build trust with consumers, airport OOH advertising is a smart choice for emerging AI brands. A 2024 study of American consumers revealed that the top three feelings around advances in AI technology were cautious (54%), concerned (49%), and skeptical (40%). The majority of consumers also reported a lack of trust in AI to make unbiased and ethical decisions. Several studies comparing media platforms have found that OOH has the power to build trust; consumers exposed to a brand’s OOH advertising are 10% more likely to state they trust the brand. With millions of consumers exposed to JCDecaux’s airport advertising networks each month, AI campaigns across our airports are guaranteed to build trust with a wide swath of the American population.
Key Technology Target Audiences Are Frequent Travelers
JCDecaux’s airports offer a high concentration of early tech adopters and business decision-makers, creating the perfect environment for AI brands and business technology services to reach their key audiences in a brand-safe, trusted environment. According to TransUnion (Neustar) U.S. mobile phone data, business decision-makers and early-tech-adopters make up a respective 24% and 25% of the passengers at busy Los Angeles International Airport. For SAP, advertising their data and AI-powered business technology on our full airport Gateway Digital Network is guaranteed to target their core audiences.
Another tactic to ensure reach amongst core audiences is by targeting attendees at key events In Orlando, one of the nation’s leading markets for large conventions and events, SchoolAI followed this strategy with an airport-wide digital campaign strategically timed to welcome teachers to the market for the FETC 2025. Network dominations like this capture the attention of consumers at multiple touchpoints throughout the travel journey to ensure brand messaging is memorable and remains top of mind.
JCDecaux’s private aviation media network helps brands go another step further towards reaching influential business executives. A recent survey of >1,000 C-suite executives found that 84% are interested in private aviation, and two-thirds would consider flying private for their business travel needs. By targeting our extensive coverage of the New York DMA’s private aviation terminals, IBM’s latest campaign ensures they’re reaching the elite c-suite audience entering one of the nation’s biggest and busiest business destinations.