Glossier helps perfect eyebrows in Boston!
Glossier partnered with JCDecaux to showcase their top-selling product: ‘Boy Brow!’
During this 4-week campaign, Glossier dominated the Boston market and displayed their favorite product on digital and static bus shelters, CIPs, and pillars. Concentrating on trendy neighborhoods, major colleges, and prime shopping areas, they blanketed the market with images of ‘Boy Brow’ and effortlessly reached their target demographic.
This domination campaign garnered millions of impressions, increased brand awareness, and successfully promoted Glossier’s ‘Boy Brow’ product!