Opening this week, the newly renovated LAX Terminal 4 has brought about significant changes, including the introduction of new digital inventory by JCDecaux, transforming the terminal into a modern and dynamic space for both travelers and advertisers. With supersized digital spectaculars and new synched digital screen clusters, the expansion of our core digital advertising networks in the upgraded space creates new opportunities for high-impact consumer interactions!
American Airlines Needs Room to Grow
The grand opening of Los Angeles International Airport’s all-new Terminal 4 marks a significant step in the airport's efforts to accommodate the ever-rising travel demand across the U.S. and abroad. This major renovation brings an entirely new South Concourse as well as an upgraded North Concourse, catering to both international and domestic traffic!
LAX Terminal 4 serves as American Airlines’ core terminal in one of their 10 hub airports. The new terminal’s increased capacity will help the airport’s second-largest airline to meet the rising demand for domestic and international travel and enhance the overall travel experience for passengers.
New Digital Opportunities for Advertisers
Advertisers looking to target the influx of travelers through this new terminal are in luck; JCDecaux’s commitment to growing alongside our airport partners allows us to introduce brand-new digital advertising opportunities available immediately!
With the installation of three new digital spectaculars, including the largest domestic-facing digital screen in LAX, advertisers now have access to cutting-edge digital displays to engage travelers at high-traffic locations throughout this key terminal. Additionally, the addition of six new prestige digital network screens ensures the network's full coverage across the airport, providing advertisers with comprehensive reach.
The seamless integration of the digital inventory in Terminal 4 with the broader digital network of the airport provides brands with the ability to extend their reach and create cohesive campaigns across multiple touchpoints. This integration allows for a more comprehensive and impactful advertising strategy, maximizing the effectiveness of each campaign. As LAX continues to be a vital hub for air travel, the new digital inventory in Terminal 4 exemplifies the commitment to delivering impactful and engaging advertising solutions. The partnership between JCDecaux and brands to leverage this new opportunity aims to create memorable experiences for travelers passing through Terminal 4, further enhancing the travel environment at LAX.