As temperatures drop and stores pivot to COVID-safe retail strategies, foot traffic is returning to large shopping centers like like Woodfield Mall.
Swarovski’s latest campaign sparkles at Woodfield Mall, where shoppers are returning in swathes- a return due in large part to the weather as well as the rollout of the vaccine. Cold temperatures across the country are driving consumers back to indoors activities like shopping centers.
With new retail strategies adjusted for safe, socially-distanced shopping, malls are prepared to safely welcome shoppers back into their stores. According to the ICSC, 99% of retail stores and 88% of shopping centers are fulfilling online orders, and nearly half are increasing accessibility for short trips- perfect for the curbside or click-and-collect consumer.
Capturing the attention of returning shoppers, Swarovski’s fine jewelry comes to life on our large advertising panels in the Woodfield Mall. The campaign also serves a drive-to-store function, letting shoppers know where they can find the brand inside the mall.
With cold temperatures, increased vaccinations, and new safe-shopping measures sending foot traffic back to malls, our static and digital mall panels are perfectly poised for this retail recovery.
Source: ICSC