Top streaming services are reaching eager holiday shoppers in key U.S. markets with JCDecaux’s MallScape digital out-of-home networks.
Oakbrook Center, Chicago DMA
The recent consumer insights report from OAAA and The Harris Poll shows an ideal marketing opportunity for advertisers at U.S. malls, as 30% of shoppers report that they plan to do most of their purchasing in November.
One expanding category that’s leveraging this influx of consumer eyes is subscription streaming- an industry serving 85% of U.S. households according to Entertainment on Demand, with the average household having nearly five different subscriptions.
Beverly Center, Los Angeles DMA
According to the International Council of Shopping Centers, 220 million or 94% of consumers plan to make both in-store and online purchases this holiday season, and companies like Apple TV+, Netflix, and Disney+ are taking advantage of these sustained in-person shopping preferences.
Beverly Center, Los Angeles DMA
The ICSC also reports that 57% of shoppers said they intend to buy in-store as to avoid shipping delays and fees- a 17-point increase from 2021. These findings indicate that brick-and-mortar continues to be an integral part of the holiday shopping process.
The Mall at Short Hills, New York DMA
Our mall OOH networks are perfect for advertisers looking to reach these in-store shoppers who, statistically, are increasingly willing to incorporate streaming into their typical viewing habits or completely transition from cable television to paid streaming services altogether.