Beating the Odds

Casinos, sports betting platforms, and state lotteries are using JCDecaux DOOH to reach their target audiences in Chicago and Boston.

Gambling advertisers are rethinking their marketing strategies in light of rapid industry expansion. Increasingly, these advertisers are relying on JCDecaux outdoor media to achieve sizable market share and a stand-out brand presence.

Our street furniture ad faces are placed at eye-level across the most densely populated urban centers, fostering in-store and online purchases from an audience of consumers who are open to gambling experiences.

On average, JCDecaux ad viewers are 54% more likely to have visited a Las Vegas casino in the last 12 months, and 26% more likely to have visited an online gambling website in the last three months.

Recent findings from OAAA and The Harris Poll point to increased consumer relevancy and engagement when it comes to gambling OOH ads; 54% of consumers in large cities have recently noticed an OOH ad for sports betting or gambling.

Meanwhile, sports betting OOH ads engage over 60% of viewers, with 51% sharing advertiser info by word-of-mouth, and 47% visiting the advertiser’s website. Overall, ad spend among sports betting platforms has increased 131% from 2021 to 2022.

Building upon OOH’s already highly impactful nature, advertisers like FanDuel are integrating dynamic functions like live betting odds to maximize online activations among viewers.

Special dynamic content like this not only provides useful information to consumers who may or may not be familiar with sports betting platforms but adds a layer of contextual relevancy that acts as a clear call to action.