Lottery and sports betting companies are constantly exploring innovative ways to capture consumer attention. Brands like PrizePicks, New York Lottery, and MoneyLion have successfully leveraged JCDecaux’s digital street furniture to enhance engagement and visibility. From sports-focused kiosks and bus shelter ads and interactive QR-code campaigns, these efforts highlight the power of digital out-of-home (DOOH) advertising in building brand awareness, consumer trust, and participation.
MoneyLion, New York Digital Street Furniture
NY Lottery, New York Digital Bus Shelter
Harnessing DOOH for Lottery and Sports Betting Brands
As competition in the lottery and sports betting industry intensifies, maintaining visibility and differentiation is crucial. DOOH advertising serves as a strategic tool for brands to remain top-of-mind during peak sports seasons and beyond. JCDecaux’s high-traffic urban placements provide a unique opportunity for brands to deliver real-time updates on odds, promotions, and game-day insights. With the ability to dynamically adjust content, advertisers can ensure that bettors receive the latest, most relevant information—boosting engagement at key decision-making moments.
PrizePicks, San Francisco Digital Kiosk
Moreover, while many betting platforms operate primarily online, DOOH helps establish a tangible, offline presence in major cities. This real-world touchpoint reinforces brand credibility and fosters consumer trust, bridging the gap between digital engagement and physical visibility. By integrating DOOH into their marketing strategies, lottery and betting brands can effectively drive conversions and increase participation.
Effectiveness of Out-of-Home Advertising
Out-of-home (OOH) advertising has demonstrated remarkable effectiveness for lottery and sports betting brands. According to the Out of Home Advertising Association of America (OAAA), more than half (54%) of urban residents in cities with populations exceeding one million have recently noticed OOH ads for sports betting or gambling. Additionally, 62% of those who saw these ads engaged in some way afterward—with 51% sharing information through word-of-mouth and 47% visiting the advertiser’s website.
These statistics reinforce the significant impact of OOH advertising in driving consumer engagement and action. By utilizing JCDecaux’s digital street furniture, brands can capitalize on this growing trend, ensuring their messaging remains timely, relevant, and impactful in an increasingly crowded marketplace.