Boston Street Advertising Reflects Strong Retail Activity

Don’t let its humble size deceive you- Boston is a fashion-forward city with a high demand for luxury goods and the latest styles. In fact, consumer insights from Neustar indicate that our Boston ad viewers are 22% more likely than the average American to purchase new clothing at the start of each season. 

But beyond fashion, the broad urban reach of our street level screens and static panels offers high-impact ad space for any brand looking to drive in-store or online purchases and other critical engagement.  

OOH Inspires with Luxury and Streetwear Ads

There’s no better way to drive in-store sales then by advertising near said stores, effectively intercepting potential shoppers at a key moment in their future purchasing journey. 

As Tiffany & Co. and Loewe showcase their iconic designs just steps from their Downtown locations at the high end Copley Mall and affluent Newbury Street, performance apparel brand Rhone is showcasing styles from the Celtics’ own Jrue Holiday as part of their NBA partnership to drive shoppers to their Seaport location. 

Budget-Friendly Apparel and Beauty

Who doesn’t value savings? Boston, like any of our cities, is not only a destination for high-earning professionals but everyday families, students, and urbanites at large who want to partake in the latest styles or beauty trends without blowing their budgets.  

Both H&M and Nordstrom Rack are guaranteeing their ads reach on-the-move consumers as they make their way through the city, encouraging visits to their flagship stores on Boylston and Newbury Streets, respectively.   

Meanwhile, Walmart is taking a similar strategy to drive website engagement. Their ads showcase not only the latest spring and summer styles but in-demand beauty products, all of which can be found on Walmart.com. 

While the big-box leader does not have physical stores within the city, OOH still promotes website traffic at large and sustained brand interest among suburban commuters who have the means to easily visit brick-and-mortar locations. 

For Those Buying in Bulk

Similarly, wholesale retailer BJ’s leverages OOH’s brand building abilities to highlight their Boston heritage and ultimately encourage post-exposure action that would lead to necessary membership sign-ups.  

BJ’s campaign speaks well to local sentiments and attitudes, effectively making the most of contextuality to enhance overall impact and make for a more memorable marketing activation.

Street Furniture Ads Drive Retail Activity

Whether bus shelters, kiosks, or city information panels, JCDecaux street furniture offers premier eye level media space near physical storefronts where brands are most likely to reach ready-to-spend shoppers or urban consumers at large who are likely to retain key brand messaging or respond to online calls-to-action.