USPS targets business decision makers with JCDecaux Airport and JCDecaux Elite
First class flyers want their packages moving safely too: the United States Postal Service is targeting both commercial and jet travelers with their ongoing campaign at JCDecaux airports.
With key headlines like “Business Runs Better on The Ground,” USPS reaches out directly to businesses to promote their new Ground Advantage product, a new feature for retail and commercial customers with options for special pricing for businesses.
Airports have long been leveraged as a platform to reach out to key business decision makers- USPS is taking this a step further and using private terminals in addition to commercial airports to promote their ground delivery services to small business owners and fortune 500 CEOs alike.
USPS is getting in on B2B airport advertising at an opportune time; the Global Business Travel Association recently released their annual report and forecast, which the prediction that global business travel to recover to its pre-pandemic total of $1.4 trillion in 2024, bringing earlier estimates up by two years. The GBTA also reports that the United States is #2 worldwide for business travel spending at $329B in 2023.
As an independent federal mail service, the United States Postal Service has strong competition with private businesses like UPS, FedEx, and DHL. Launching a new product with airport advertising is an ideal option to grow awareness with a mass audience and communicate their value and reliability compared to the competition!