Major player in developing and delivering the COVID-19 vaccine relies on OOH to launch a new brand identity.
As the world anxiously awaited news of a vaccine last year, Pfizer, an industry leader, quickly became a household name. Seizing this momentum, the innovative pharmaceutical company has partnered with JCDecaux to launch a branding campaign establishing their new identity.
As the first company to receive FDA approval for a COVID vaccine, Pfizer seized the attention of consumers internationally. A news cycle that renews almost daily with updates about distribution and eligibility has kept the brand’s name stay relevant in the minds of consumers, making this the perfect time to launch a new brand identity. Once focused on just treating diseases, the company is pivoting towards preventing and curing them- what they refer to as “breakthroughs that change patients’ lives.” Turnkey programs and digital flexibility on our New York Digital Network allow this important message to get out to key demographics quickly.
Pfizer’s current campaign runs on both static and digital newsstands and bus shelters, including larger-than-life screens on our 5th Avenue bus shelters. With these placements in key NYC locations, motion creatives are perfectly primed to capture the attention of pedestrians.