In the ever-evolving world of credit cards and travel rewards, Barclaycard has launched a new interactive airport advertising campaign, capitalizing on increased travel demand.
As more Americans fly the skies this year for vacation and other travel, they’re increasingly looking for travel credit cards to help offset the cost. According to a recent survey, nearly half of Americans – including two-thirds of younger consumers – say they plan to apply for such a card in the next six months. Yet with a plethora of options available many are unsure which card to opt for.
JCDecaux’s expansive airport inventory across LAX and DFW, in combination with an interactive activation at MIA, enables Barclaycard to engage with and educate travelers about their AAdvantage Aviator Travel Card. The card is tailored to frequent travelers who appreciate the perks and privileges that come with it, such as earning miles on American Airlines flights, priority boarding, and free checked bags. By advertising in airports, Barclaycard is speaking directly to its target audience.
At Miami International Airport, Barclaycard is taking it one step further. JCDecaux screens are transformed into wayfinding signs with compelling messages that invite travelers to visit the brands' game of Plinko in the heart of this busy airport. Players can learn about the product while getting the chance to win a range of exciting prizes from bonus mile points to priority boarding status.
Such activations are very effective with a study by Mosaic finding that 91% of consumers are more inclined to purchase the brands' product or service after participating in a brand activation or experience. Especially during this busy travel period with high dwell times at airports, experientials are a fantastic way for advertisers to leave a lasting impression on consumers and promote positive brand perception.
The campaign exemplifies how brands can combine JCDecaux’s wide range of inventory to stand out from the competition and engage with customers in competitive industries.