OOH advertising is no gamble – why entertainment destinations take to airport advertising to promote their grand openings.
The upcoming grand opening of the Fontainebleau Resort Las Vegas marks a new era of luxury nearly 70 years after its Miami Beach counterpart set the standard in Florida. Slated to open its doors on December 13th, the resort is leveraging out of home advertising to prime potential visitors for its much-anticipated launch.
For a 5-star brand like Fontainebleau, maintaining a prestigious brand image is paramount: they need to be highly selective when it comes to choosing the right advertising platform. Airports provide the perfect canvas to align with the luxury and quality messaging that Fontainebleau aims to convey. According to recent Nielsen data, 73% of travelers associate airport media with reliable and quality brands.
Their ad campaign dominates at Los Angeles International Airport. With 1.8 million Vegas-bound flights departing from LAX each year, more than any other airport in the world, Fontainebleau guarantees their creatives will be seen by many potential consumers. The strategic taking over Terminals 1, 4 and 5 to cover major domestic airlines ensures maximum effectiveness by directly targeting Vegas bound travelers. To get the word out on a national scale, Fontainebleau is leveraging inventory at DFW and MIA, tapping into two of the nation’s most frequented airports.
With a range of high limit rooms and suites, Fontainebleau is every high-stakes gamer dream. Strategic positioning at key private aviation terminals across the U.S. provides the resort perfect positioning to reach wealthy high-limit gamers and upscale clients. Fontainebleau is capitalizing on our networks’ reach at an opportune time. With the F1 Las Vegas Grand Prix and other key events attracting wealthy enthusiasts and high society from around the world to the U.S., private jets are expected come en masse. In fact, Las Vegas airport has undergone a 14-acre expansion specifically for private jet parking ahead of the local F1 race.
The extensive campaign by Fontainebleau underscores the effectiveness of airport OOH advertising in reaching desired clientele for hospitality brands. With 80% of consumers making travel choices based on travel advertising, a well-positioned OOH presence ensures that a brand remains at the forefront of potential customers’ minds. As Las Vegas prepares to welcome the new Fontainebleau resort, the strategic use of OOH advertising promises to be a win both for the brand and the travelers eager for a taste of luxury.