Luxury automobile brands are partnering with JCDecaux to expand their presence from highways to airports.
Lexus and Porsche are driving campaigns into major airports to reach their key demographic of affluent travelers. Bringing lively creative into highly trafficked terminals at JFK, LGA, LAX, and DFW, their advertisements help consumers envision themselves driving their brand new, high performance, luxury vehicles.
Showcasing their assets on JCDecaux’s most prestigious platforms such as in LGA’s brand new Terminal B, on LAX’s elevated iVisions, and on digital formats and recharge stations across JFK and DFW, Lexus and Porsche are reaching an audience who takes interest in the latest and greatest vehicles in the industry.
Passengers in Los Angeles International airport walk past our prestige digital network screen displaying a Lexus ad
Perceived as an elite platform for luxury brands, airport advertising is designed for automotive advertisers such as Lexus and Porsche to garner maximum impressions, effortlessly spread brand awareness, and successfully drive potential consumers straight into their local dealerships.